Here is the text of the Thought for the Month that I have circulated in February including the usual tenuous gardening link. I like to think that linking the world of business to the my very mundane view of gardening helps make it all seem less scary and more like something that we should all be thinking about and even understanding.

The new economic environment means businesses may need to change the way they operate. Products previously considered as peripheral may now be key and indeed new products might need to be added to the mix. Pricing should then be reviewed to ensure that profitability is going to be maintained, and different marketing campaigns may need to be evaluated.

During the snow planting seeds was not an option but plenty of children (and adults rediscovering their childhood) built snowmen. This option has now disappeared and the snowdrops are starting to appear – nature taking it’s opportunities too.

The person that identifies the options in the new climate may not be the same as the person who is best placed to evaluate the results this might deliver.

Send me a mail and let me know if you think this is a useful thought and/or useful way of presenting it.